Children in Need of PJ's for school

Finding it a bit odd tonight reflecting back on the supermarket trip as i saw parents buying up PJ's at £10 - £20 depending on how many kids they have all ready for tomorrows PJ day at school all for fun in support of Children in need and thinking how the supermarkets must be rubbing their hands each year at the sore sales of PJ'S.  With the commercial supporters each year im thinking the supermarkets really should step up and do more maybe doing a Pudsey onesy or a Blush PJ top, bottom and tutu and proceeds going to the charity.

I question sanity of both school and parent, why the school do this event ever year for the token 50p or £1 that gets slung in the bucket at the school gates rather than the £10 parents shelled out the night before at the super markets so their kids are not left out from the event or turning up in grubby PJ's and thought surly it would have been better for that £10 to head to Pudsey way rather than some fat happy shareholder.